Tips, guides and inspiration for perfect gifts
In 2026 we trust AI with our finances and medical diagnoses, yet when it comes to gifts we still cling to a romantic myth. Neuroscience says: technology is not the enemy of authenticity -- it may be its savior.
A psychological guide to choosing gifts for people who need nothing. Learn 3 golden rules and stop buying things – start buying feelings.
Why does an unexpected gift on a Tuesday bring more joy than an expensive package under the tree? Neuroscience explains the RPE mechanism, hedonic adaptation, and micro-dosing happiness.
Discover how to choose the perfect gift based on the psychology of the 5 love languages. A practical guide to ensure you never miss the mark again.
Science-based gift-giving guide: Why 140 million people receive unwanted gifts and how AI with 80% success rate solved a problem costing us billions.